Our Story

For more than 60 years, our mission has been to offer a broad range of products of respected brands: jewels, watches and other accessories.

Business hours

Monday – Wednesday 10 am – 6 pm
Thursday & Friday 10 am – 8 pm
Saturday 10 am – 5 pm
Sunday – Closed


The story of Grand Seiko is the story of three movements. The legendary quartz 9F, which recently turned 25 years old, the high-end workhorse that is the 9S, which marked its 20th anniversary, and the unique Spring Drive 9R movement. Come by and be fascinated by our huge selection. B. Serkos Jewelry, the only authorized dealer in Quebec (Laval, Montreal and surrounding areas).


Seiko Presage combines a Japanese aesthetic sense with traditional craftsmanship and Seiko’s mechanical watchmaking skills in an original collection that offers Japanese beauty, quality and long-lasting performance.


Seiko Prospex challenges every limit, with a collection of timepieces for sports lovers and adventure seekers whether in the water, in the sky or on land. Since launching Japan’s first diver’s watch in 1965, Seiko’s innovative technology has changed global standards. Seiko is constantly striving to bring ever greater reliability and safety to both professional and recreational divers.


With automatic or quartz movements, HAMILTON watches represent the perfect balance of American spirit and Swiss precision to create distinctive, versatile watches. Since 2011, Hamilton has produced together with ETA its own movements that allow for extended power reserves of up to 80 hours to be incorporated into certain calibers.